Story of Zomato: Success is to Never Give Up!

 

Story of Zomato: Success is to Never Give Up!

Zomato is the story of two friends who had this unusual idea of helping people who were stuck in food courts looking at the menu.

Ever seen those big LCDs on top of the restaurants? People used to look at those menus and then order food. That was something that Zomato wanted to change.

So they replicated the menus on their website. It was an internal website at that time only. It means employees of a company could see the menu and the people who had access to it. Soon more employees of different companies started checking the menus and the traffic increased to the site.

So they made the menus public and soon everyone who was coming to food courts across Mumbai was looking at these menus through the website. They started covering more restaurants and brought a mobile app so that people could have the app in their smartphones, and they could check the menu from it.

This ramped up pretty soon and they added orders to the site so that people who wanted to order online could do so directly from the app.

See how Zomato grew?

A simple idea that helped people order at restaurants caught on and it continued from their onwards. People now order everything online through Zomato. The company has presence in over 22 countries and counting. It is one of the biggest food portal available in the market.

 

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