Story of Go Pro - Innovation is Customization

These are exciting times, no? People are creating customizations to different products and then selling them for higher prices. Some people have even grown their businesses to billions of dollars just because of this action.

The creator of Go Pro had this idea. If you don't know Go Pro, it is a camera maker - one of the biggest camera makers actually. The reason Go Pro went so famous was because it offered every sports person to capture their movements in high resolution.

The idea behind Go Pro came when its creator was surf boarding. He thought what if I could capture myself surf boarding by myself? So, he took a strap and created a waterproof case for his camera and use it on his wrist to capture his movements. By that time, no other person had made a sports camera before. There were sports cameras available in the market, but a camera that a person could use on his hand was impossible.

That's where the innovation was made. 

Go Pro creator wanted to launch his product in the market. So, he decided to ask his parents for some investment. His father gave him around $40K to produce the first batch of his sports cameras.

He talked to a person in China who could create such waterproof cases and asked for some samples. The samples came. He liked one design as it could easily fit his camera. That's how the whole story started!

That's innovation in a nutshell.

If you want to grow bigger and you have the market size available, what are you waiting for? Ask yourself, what keeps you from growing!


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